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Liverpool’s centre of excellence was based with the first team at Melwood until then, but the evolution of youth development meant it was not sustainable to retain all staff on the site. Part of the Daily Mail, The Mail on Sunday & Metro Media Group, The Premier League winners are set to leave Melwood for Kirkby in November.

fellow Premier League club AFC Bournemouth have extended their shirt This service is provided on talkSPORT Ltd's Terms of Use in accordance with our Privacy Policy. The Premier League club initially struck a four-year deal with AXA in 2018 which saw the insurance firm become a global partner, with the expanded contract covering three years until the end of the 2021/22 season, according to the Liverpool Echo. It will only be good for the future of the club. All Rights Reserved. Thomas Büberl, AXA chief executive, added: “Featuring the AXA logo on the Liverpool FC training kit is a great symbol of our strong ambition to strengthen the AXA brand consideration globally. Meanwhile, The club has named the site, which is already home to Liverpool’s Academy, as the ‘Axa Training Centre’.

Liverpool have sold the naming rights to the club’s new £50 million training facility in Kirkby to insurance firm Axa. Liverpool have given fans an in-depth look at their new £50m training base in Kirkby, The club showed a glimpse of their new home - they hope to move into it in November, Jurgen Klopp's office at the new hub, with a balcony overlooking the outdoor pitches, We're delighted to expand our partnership with @AXA to include the naming rights of our new Training Centre in Kirkby The state-of-the-art facility will be officially known as the @AXA Training Centre and marks our first training complex naming partner.#KnowYouCan | #AXA pic.twitter.com/XYCZtKCgt7. We rely on advertising to help fund our award-winning journalism. As a result of those observations, owners Fenways Sports Group committed to the expansion, ending an era at Melwood but ushering in a new one with what is anticipated to be one of the finest training HQ’s in world football. online betting and gaming company. The Telegraph values your comments but kindly requests all posts are on topic, constructive and respectful. October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month. will also run a range of fan promotions in an effort to help AFC Bournemouth LFC's new training kit range is available to pre-order from Friday and will be available to purchase in store and online from Thursday May 9. Insurance firm expands partnership with three-year contract. As part of the expanded agreement, which will run to the end of the 2021-22 season, Axa’s branding will now feature on the club’s training kit.

In addition to the shirt sponsorship, M88 will also receive branded social media content on the club’s official channels and pitch side branding at the Vitality Stadium.

Manchester United became the first Premier League club to sign a separate training kit sponsorship in 2011 in a four-year deal with DHL, the international logistics company, before ending the agreement two years early to sign a longer-term eight-year deal with Aon, the insurance broker, which runs to 2021 and is worth around £120 million in total. 'We're pleased to have AXA on board as we start this new chapter at the club and are proud to expand our relationship with a brand that shares our common values and aspirations both on and off the pitch. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. “We’re pleased to have AXA on board as we start this new chapter at the club and are proud to expand our relationship with a brand that shares our common values and aspirations both on and off the pitch.”. 'It's fantastic but we have no space for anything. 'Staying here for the next 25 years wouldn't be good for the club. 'We cannot avoid this. Liverpool have released an in-depth look at their new £50m state-of-the-art Kirkby training base as Jurgen Klopp's Premier League title winners get … There were discussions to move youth and senior staff to Kirkby when the original facility was designed ahead of its opening in 1999, but instead Liverpool’s first-team players remained and a multi-million Melwood development began in 2001. Shortly after taking over, Klopp spoke of his wish to bring all elements back together, enabling an easier promotion of youth players into the senior ranks. The state-of-the-art complete will be called the AXA Training Centre after the insurance com… Chelsea followed suit by signing their own training kit sponsor at the start of the 2016-17 season, in a three-year deal with Carabao, the energy drinks brand, worth £30 million. Axa have an established relationship with the Premier League champions having already become training kit sponsors in 2019.

Liverpool FC has today announced that AXA, the world's leading insurance brand, will become a principal partner and the club's new official training kit partner from the 2019-20 season. Under the extended deal, the M88 logo will continue to feature on the club’s shirts and training kits for the 2019-20 season. We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world.”.

'Sometimes you have to set standards. M88 will also create exclusive ', The finishing touches are being added to the state-of-the art facility in Kirkby, Merseyside, Work was delayed this year due to Covid-19 but the complex is nearly ready for Klopp's side. Thomas Büberl, CEO at AXA, added: “We’re excited by this new important step in our partnership with Liverpool Football Club that started in 2018. Premier League not on board with radical restructuring plan of top clubs, Henry looks to take Fenway Sports public through merger with Redball, Liverpool travel onwards with new sleeve sponsor Expedia, Man Utd's commercial revenue hit as Covid-19 takes its toll, Liverpool and Axa expand partnership to include training kit deal, Spanish betting advertising decree approved despite EGBA intervention, Agag's Formula E buys stake in Agag's Extreme E ahead of launch, US Supreme Court dismisses NFL-DirecTV appeal in Sunday Ticket antitrust case, US judge rules ex-Fox pair must be tried with Full Play in Fifa probe, Saada: Canal Plus won't ride to LFP rescue in event of Mediapro contract default, Whitehead quits BeIN to take helm at new tech firm Sport Buff, Covid ends hopes of two LET season-openers in Australia, Disney 'eyes up NFL's Sunday night games', Germany's al-Masri is sixth candidate for AIBA presidency, Lanka Premier League faces further delays. Liverpool have confirmed their new training facility in Kirkby will be named the AXA Training Centre, after agreeing a naming rights deal with the insurance firm.

All rights reserved. The state-of-the-art complete will be called the AXA … English soccer giants Liverpool have signed an expanded sponsorship deal with Axa, the insurance group, to become a principal partner and official training kit partner from the 2019-20 season. Klopp's office, meanwhile, will have a balcony that overlooks the training pitches allowing the Reds boss to keep an eye on the action whenever he wants.

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Commenting on the announcement, Billy Hogan, Liverpool’s Chief Executive Officer, said: “The expansion of Axa’s partnership to include the naming rights of the club’s new Training Centre makes perfect sense. Through the partnership M88

In the 19 years since, a succession of managers felt the separation of youth and senior players coaching staff was detrimental.

Liverpool FC and insurance giant AXA have expanded their partnership to include the naming rights of the Reds’ new training centre at Kirkby. We’ve already shared a lot of success since our partnership began in 2018.

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